At the heart of every successful brand lies a strong sense of purpose—and for Chic Shoes, that purpose is deeply embedded in its mission, vision, and values. Since its launch in 1997, Chic has grown into a leading luxury fashion brand in the UAE and Gulf region, thanks to its dedication to excellence, authenticity, and innovation.
In a competitive fashion industry, Chic stands apart not just because of its premium leather goods and elegant designs, but because of its clear brand identity and customer-first philosophy.
Our Mission: Style with Soul
Chic’s mission is to be a brand that blends tradition, modernity, and innovation, while defining luxury through excellence. This mission is more than just a statement—it reflects in everything we do:
- Our products carry the richness of traditional leatherwork fused with modern aesthetics.
- Our collections evolve with the times but always stay true to timeless fashion values.
- Every interaction, from in-store assistance to online support, is designed to deliver excellence.
This mission drives us to continually improve our products, services, and customer experiences—ensuring that our customers always feel valued and well-styled.
Our Vision: Regional Recognition with Global Appeal
Chic’s vision is simple yet ambitious:
“To be a recognized regional luxury fashion brand.”
With a growing presence across the United Arab Emirates, Chic is already well on its way. But the vision goes beyond numbers or locations—it’s about becoming a brand that is synonymous with elegance, quality, and trust in the entire GCC region.
We aim to be not just a luxury brand, but a part of people’s lifestyles, helping them express identity, confidence, and refinement through fashion.
Our Core Values: The Pillars of Chic
Our values form the foundation of every decision we make, from product development to customer service:
- Excellence – We strive to exceed expectations in quality, service, and performance.
- Synergy – We believe in teamwork and strong partnerships within our team and with our customers.
- Integrity – We operate with honesty, transparency, and respect for our customers and employees.
- Innovation – We continuously adapt to market trends and embrace creativity in every aspect of our business.
- Passion – We love what we do, and it shows in the care we put into our products and service.
- Retail Excellence – We focus on delivering superior retail experiences, from layout and ambiance to packaging and after-sales support.
These values are not just words on paper—they’re lived daily by our team across our outlets and digital channels.
Building a Culture, Not Just a Brand
At Chic, we believe that a strong brand is built on a strong culture. Our mission, vision, and values guide us in making decisions that not only enhance the customer experience but also create a positive, inclusive, and growth-focused environment for our staff and collaborators.
Whether a customer shops from one of our physical stores or through our online platform, they experience the essence of our brand values through every product, interaction, and detail.
About Chic
Website: https://www.chic.ae/
Facebook: https://www.facebook.com/ChicShoesUAE
Instagram: https://www.instagram.com/chicshoesuae/
LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/
Pinterest: https://www.pinterest.com/chiconlineuae/